LinkedIn Best Practice Guide

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LinkedIn is a professional networking platform that acts as your digital resume. Tailor your profile to attract UK recruiters and hiring managers in your industry. Focus on showcasing relevant skills, experiences, and accomplishments.

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Profile Photo

• Use a high-quality, professional headshot.

• Ensure your face is clearly visible with a plain or neutral background.

• Dress appropriately for your industry.

 

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Background Photo

• Add a LinkedIn banner image that reflects your profession or personal brand.

• Use free tools like Canva to customise this (Powerpoint works well too).

 

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Headline

• Write a concise, compelling headline that includes your job title, key skills, and goals.

  • Example: “Project Manager | Expert in Agile Methodologies | Open to Opportunities in IT”

 

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Contact Information

• Add an email address and optionally a phone number.

• Include links to professional portfolios or personal websites if relevant.

 

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About Section

• Write a concise summary in the first person (e.g., “I am a skilled data analyst…”).

• Highlight key skills, experience, and career aspirations.

• Include measurable achievements.

• Conclude with a call-to-action (e.g., “I’m seeking opportunities in marketing in London.”).

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Work Experience

• List relevant job roles with clear job titles.

• Start with a few lines outlining what you were accountable for.

• Use bullet points to describe your achievements in the role.

• Quantify accomplishments where possible (e.g., “Increased sales by 15% over six months”).

• Include internships, volunteer roles, or freelance work if applicable.

 

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Education

• List your academic background, including degrees, certifications, and institutions.

• Highlight UK-relevant qualifications, such as professional courses or memberships.

• Avoid putting in dates if you don't want to immediately show your age.

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Skills

• Add up to 50 skills, prioritising those sought by UK employers in your industry.

• Examples: “SEO,” “Project Management,” “Data Analysis.”

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Recommendations

• Ask for personalised recommendations from former employers, clients, or professors.

• Focus on those who can attest to your skills, work ethic, and accomplishments.

 

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Feature Content

• Use the “Featured” section to showcase:

  • Articles or blogs you’ve written.

  • Links to projects, presentations, or awards.

  • Relevant certifications or training programs.

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Engage with content

• Post updates, share articles, and comment on relevant industry posts.

• Use UK-centric hashtags (e.g., #UKJobs, #LondonTech).

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Grow your network

• Connect with colleagues, alumni, and recruiters.

• Personalise connection requests to explain why you’re reaching out.

 

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Leverage job search features

• Turn on the “Open to Work” feature to signal availability to recruiters.

• Use keywords relevant to your desired roles in your profile.

• Actively apply to job postings using LinkedIn’s job search function.

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Regularly Update Your Profile

• Keep your profile current with new achievements and skills.

• Regularly check for messages and job opportunities.​